Bodily
Agency:
Role:
Project:
Year:
Identity and packaging design for Bodily, a postpartum recovery brand reshaping women's health by taking a modern
approach to birth recovery and breastfeeding. Bodily helps women navigate their bodies, whatever shape, size, or stage of life. This became the inspiration for their identity and their brand ethos, Care for every body.
Designed at Mother Design with Mark Sloan, Jess Yan, Vanessa Hopkins.
The logo animates to reflect the brand's focus on reshaping women's health and the inevitable changes and transitions that occur during childbirth.
The 'Care For Birth Box,' a complete care package for new parents.
Experience
Identity
Branding
Design Systems
Strategy
Naming
Digital
Packaging
Illustration
Campaign
History
Mother Design
Freelance
2016-present
Elephant
Freelance
2020-Present
R/GA New York
Freelance
2017-2018
McCann NYC
Freelance
2016-Present
Johannes Leonardo
Freelance
2014-2017
Createthe Group
Freelance
2012-2013
KBS New York
ACD Art Director
2011-2012
Clients
Adidas Originals
Barker Black
BMW Motorworks
Bodily
Coca-Cola
Delano Hotel
Doodad
Harman/Kardon
Jay-Z
Jose Cuervo
Maker & Co.
Marriott
Mastercard
Microsoft
Nike
Performix House
Pharrell Williams
Sam Adams
Target
TGI Fridays
Tripadvisor
Ulta Beauty
Verizon
Westfield
Xbox
Identity
Branding
Design Systems
Strategy
Naming
Digital
Packaging
Illustration
Campaign
Freelance
2016-present
Elephant
Freelance
2020-Present
R/GA New York
Freelance
2017-2018
McCann NYC
Freelance
2016-Present
Johannes Leonardo
Freelance
2014-2017
Createthe Group
Freelance
2012-2013
KBS New York
ACD Art Director
2011-2012
Adidas Originals
Barker Black
BMW Motorworks
Bodily
Coca-Cola
Delano Hotel
Doodad
Harman/Kardon
Jay-Z
Jose Cuervo
Maker & Co.
Marriott
Mastercard
Microsoft
Nike
Performix House
Pharrell Williams
Sam Adams
Target
TGI Fridays
Tripadvisor
Ulta Beauty
Verizon
Westfield
Xbox