Marriott Bonvoy

Agency:

Role:

Project:

Year:

Mother Design

Designer

Branding

2018

Naming and identity for the world’s largest loyalty program which connects over 120 million members globally. Bonvoy means “Good Travel," a simple and optimistic idea which informed the horizon-inspired logo that followed.

Designed at Mother Design with Michael Ian Kaye, Jason Miller, Jess Yan, Matt van Leeuwen, Ross Gendels, George Lavender, Vanessa Hopkins.

The name 'Bonvoy' is welcoming and optimistic representing Marriott's modern approach to reimagining rewards.

The logo informs a variety of gestures that make connections, highlight information, and encourage movement throughout the identity.


Experience


Identity

Branding

Design Systems

Strategy

Naming

Print

Digital

Packaging

Illustration

Campaign

History


Mother Design

Freelance

2016-present


Elephant

Freelance

2020-Present


R/GA New York

Freelance

2017-2018


McCann NYC

Freelance

2016-Present


Johannes Leonardo

Freelance

2014-2017


Createthe Group

Freelance

2012-2013


KBS New York

ACD Art Director

2011-2012

Clients


Adidas Originals

Barker Black

BMW Motorworks

Bodily

Coca-Cola

Delano Hotel

Doodad

Facebook

Harman/Kardon

Instagram

Jay-Z

Jose Cuervo

Maker & Co.

Marriott

Mastercard

Microsoft

Nike

Performix House

Pharrell Williams

Sam Adams

Target

TGI Fridays

Tripadvisor

Ulta Beauty

Verizon

Westfield

Xbox

Identity

Branding

Design Systems

Strategy

Naming

Print

Digital

Packaging

Illustration

Campaign

Mother Design

Freelance

2016-present


Elephant

Freelance

2020-Present


R/GA New York

Freelance

2017-2018


McCann NYC

Freelance

2016-Present


Johannes Leonardo

Freelance

2014-2017


Createthe Group

Freelance

2012-2013


KBS New York

ACD Art Director

2011-2012

Adidas Originals

Barker Black

BMW Motorworks

Bodily

Coca-Cola

Delano Hotel

Doodad

Facebook

Harman/Kardon

Instagram

Jay-Z

Jose Cuervo

Maker & Co.

Marriott

Mastercard

Microsoft

Nike

Performix House

Pharrell Williams

Sam Adams

Target

TGI Fridays

Tripadvisor

Ulta Beauty

Verizon

Westfield

Xbox