Performix House

Client:

Role:

Project:

Year:

Performix

Design Director

Branding

2018

Branding and identity for Performix House, New York’s most exclusive invite-only gym and home to the city’s top trainers and their clients. With memberships starting at $900 a month it truly is the fitness studio for those who want to ‘Own Everything.’

Designed at Performix House with Justin Fly, Nickolaus Sugai, Bryn Little, and Edgar Gallardo.

Inside Performix House's 8,000-square-foot, state-of-the-art fitness studio in Union Square.

The brand encouraged, motivated, and (possibly) annoyed New Yorkers from the windows of its studio each night after closing.


Experience


Identity

Branding

Design Systems

Strategy

Naming

Print

Digital

Packaging

Illustration

Campaign

History


Mother Design

Freelance

2016-present


Elephant

Freelance

2020-Present


R/GA New York

Freelance

2017-2018


McCann NYC

Freelance

2016-Present


Johannes Leonardo

Freelance

2014-2017


Createthe Group

Freelance

2012-2013


KBS New York

ACD Art Director

2011-2012

Clients


Adidas Originals

Barker Black

BMW Motorworks

Bodily

Coca-Cola

Delano Hotel

Doodad

Facebook

Harman/Kardon

Instagram

Jay-Z

Jose Cuervo

Maker & Co.

Marriott

Mastercard

Microsoft

Nike

Performix House

Pharrell Williams

Sam Adams

Target

TGI Fridays

Tripadvisor

Ulta Beauty

Verizon

Westfield

Xbox

Identity

Branding

Design Systems

Strategy

Naming

Print

Digital

Packaging

Illustration

Campaign

Mother Design

Freelance

2016-present


Elephant

Freelance

2020-Present


R/GA New York

Freelance

2017-2018


McCann NYC

Freelance

2016-Present


Johannes Leonardo

Freelance

2014-2017


Createthe Group

Freelance

2012-2013


KBS New York

ACD Art Director

2011-2012

Adidas Originals

Barker Black

BMW Motorworks

Bodily

Coca-Cola

Delano Hotel

Doodad

Facebook

Harman/Kardon

Instagram

Jay-Z

Jose Cuervo

Maker & Co.

Marriott

Mastercard

Microsoft

Nike

Performix House

Pharrell Williams

Sam Adams

Target

TGI Fridays

Tripadvisor

Ulta Beauty

Verizon

Westfield

Xbox