Target Downtown

Agency:

Role:

Project:

Year:

Mother Design

Designer

Campaign

2016

Campaign launch for the opening of Target’s first downtown Manhattan location. For the brand, connection to the neighborhood was essential and TriBeca breathed a certain kind of electricity. Our goal was to bottle that energy and create awareness for Target's new home downtown.

Designed at Mother Design with Michael Ian Kaye, Jason Miller, Naomi Abel, Tom Grundwald, Thomas Kemmeny, Josh Engmann.

We adopted a spirit of “iconi-coolness” in everything that we did and created a design system that literally pointed–and moved–downtown paired with items and objects that spoke the language of everyday New Yorkers.

NYC Taxi Cabs carried the campaign downtown.


Experience


Identity

Branding

Design Systems

Strategy

Naming

Print

Digital

Packaging

Illustration

Campaign

History


Mother Design

Freelance

2016-present


Elephant

Freelance

2020-Present


R/GA New York

Freelance

2017-2018


McCann NYC

Freelance

2016-Present


Johannes Leonardo

Freelance

2014-2017


Createthe Group

Freelance

2012-2013


KBS New York

ACD Art Director

2011-2012

Clients


Adidas Originals

Barker Black

BMW Motorworks

Bodily

Coca-Cola

Delano Hotel

Doodad

Facebook

Harman/Kardon

Instagram

Jay-Z

Jose Cuervo

Maker & Co.

Marriott

Mastercard

Microsoft

Nike

Performix House

Pharrell Williams

Sam Adams

Target

TGI Fridays

Tripadvisor

Ulta Beauty

Verizon

Westfield

Xbox

Identity

Branding

Design Systems

Strategy

Naming

Print

Digital

Packaging

Illustration

Campaign

Mother Design

Freelance

2016-present


Elephant

Freelance

2020-Present


R/GA New York

Freelance

2017-2018


McCann NYC

Freelance

2016-Present


Johannes Leonardo

Freelance

2014-2017


Createthe Group

Freelance

2012-2013


KBS New York

ACD Art Director

2011-2012

Adidas Originals

Barker Black

BMW Motorworks

Bodily

Coca-Cola

Delano Hotel

Doodad

Facebook

Harman/Kardon

Instagram

Jay-Z

Jose Cuervo

Maker & Co.

Marriott

Mastercard

Microsoft

Nike

Performix House

Pharrell Williams

Sam Adams

Target

TGI Fridays

Tripadvisor

Ulta Beauty

Verizon

Westfield

Xbox