Tripadvisor
Agency:
Role:
Project:
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A new icon system for a globally recognized travel icon. Created to be used in combination with
Tripadvisor’s new custom type family, the icons navigate an average of nearly
460 million unique monthly visitors to plan their trips and adventures online.
Designed at Mother Design with Mark Sloan, Matt van Leeuwen, Kozue Yamada, L.A. Hall, YaYa
Xu.
Trip sans, a custom typeface by Colophon Foundry, was the foundation for the new icon system.
Tripadvisor's well-known rating system was redrawn to reflect the simple geometry and bold weight of the new logo.
Experience
Identity
Branding
Design Systems
Strategy
Naming
Digital
Packaging
Illustration
Campaign
History
Mother Design
Freelance
2016-present
Elephant
Freelance
2020-Present
R/GA New York
Freelance
2017-2018
McCann NYC
Freelance
2016-Present
Johannes Leonardo
Freelance
2014-2017
Createthe Group
Freelance
2012-2013
KBS New York
ACD Art Director
2011-2012
Clients
Adidas Originals
Barker Black
BMW Motorworks
Bodily
Coca-Cola
Delano Hotel
Doodad
Harman/Kardon
Jay-Z
Jose Cuervo
Maker & Co.
Marriott
Mastercard
Microsoft
Nike
Performix House
Pharrell Williams
Sam Adams
Target
TGI Fridays
Tripadvisor
Ulta Beauty
Verizon
Westfield
Xbox
Identity
Branding
Design Systems
Strategy
Naming
Digital
Packaging
Illustration
Campaign
Freelance
2016-present
Elephant
Freelance
2020-Present
R/GA New York
Freelance
2017-2018
McCann NYC
Freelance
2016-Present
Johannes Leonardo
Freelance
2014-2017
Createthe Group
Freelance
2012-2013
KBS New York
ACD Art Director
2011-2012
Adidas Originals
Barker Black
BMW Motorworks
Bodily
Coca-Cola
Delano Hotel
Doodad
Harman/Kardon
Jay-Z
Jose Cuervo
Maker & Co.
Marriott
Mastercard
Microsoft
Nike
Performix House
Pharrell Williams
Sam Adams
Target
TGI Fridays
Tripadvisor
Ulta Beauty
Verizon
Westfield
Xbox