Tripadvisor

Agency:

Role:

Project:

Year:

Mother Design

Designer

Branding

2020

A new icon system for a globally recognized travel icon. Created to be used in combination with Tripadvisor’s new custom type family, the icons navigate an average of nearly 460 million unique monthly visitors to plan their trips and adventures online.

Designed at Mother Design with Mark Sloan, Matt van Leeuwen, Kozue Yamada, L.A. Hall, YaYa Xu.

Trip sans, a custom typeface by Colophon Foundry, was the foundation for the new icon system.

Tripadvisor's well-known rating system was redrawn to reflect the simple geometry and bold weight of the new logo.


Experience


Identity

Branding

Design Systems

Strategy

Naming

Print

Digital

Packaging

Illustration

Campaign

History


Mother Design

Freelance

2016-present


Elephant

Freelance

2020-Present


R/GA New York

Freelance

2017-2018


McCann NYC

Freelance

2016-Present


Johannes Leonardo

Freelance

2014-2017


Createthe Group

Freelance

2012-2013


KBS New York

ACD Art Director

2011-2012

Clients


Adidas Originals

Barker Black

BMW Motorworks

Bodily

Coca-Cola

Delano Hotel

Doodad

Facebook

Harman/Kardon

Instagram

Jay-Z

Jose Cuervo

Maker & Co.

Marriott

Mastercard

Microsoft

Nike

Performix House

Pharrell Williams

Sam Adams

Target

TGI Fridays

Tripadvisor

Ulta Beauty

Verizon

Westfield

Xbox

Identity

Branding

Design Systems

Strategy

Naming

Print

Digital

Packaging

Illustration

Campaign

Mother Design

Freelance

2016-present


Elephant

Freelance

2020-Present


R/GA New York

Freelance

2017-2018


McCann NYC

Freelance

2016-Present


Johannes Leonardo

Freelance

2014-2017


Createthe Group

Freelance

2012-2013


KBS New York

ACD Art Director

2011-2012

Adidas Originals

Barker Black

BMW Motorworks

Bodily

Coca-Cola

Delano Hotel

Doodad

Facebook

Harman/Kardon

Instagram

Jay-Z

Jose Cuervo

Maker & Co.

Marriott

Mastercard

Microsoft

Nike

Performix House

Pharrell Williams

Sam Adams

Target

TGI Fridays

Tripadvisor

Ulta Beauty

Verizon

Westfield

Xbox