Westfield World Trade Center

Agency:

Role:

Project:

Year:

Mother Design

Design Director

Branding

2018

Located within the iconic Oculus, Westfield WTC is the largest shopping destination in lower Manhattan. For its opening, we created a 'World of Westfield’ visual language that extended into a breadth of expressions and media, including monumental on-premise activations.

Designed at Mother Design with Michael Ian Kaye, Jason Miller, Brian Okarski, and Victoria Herrera.

Working with illustrator Ben Wiseman we created a vibrant and playful visual language that could scale and extend throughout the Oculus.

The tagline, 'The New New Place' to shop, eat, drink, & play was used to direct and focus our message throughout the space.


Experience


Identity

Branding

Design Systems

Strategy

Naming

Print

Digital

Packaging

Illustration

Campaign

History


Mother Design

Freelance

2016-present


Elephant

Freelance

2020-Present


R/GA New York

Freelance

2017-2018


McCann NYC

Freelance

2016-Present


Johannes Leonardo

Freelance

2014-2017


Createthe Group

Freelance

2012-2013


KBS New York

ACD Art Director

2011-2012

Clients


Adidas Originals

Barker Black

BMW Motorworks

Bodily

Coca-Cola

Delano Hotel

Doodad

Facebook

Harman/Kardon

Instagram

Jay-Z

Jose Cuervo

Maker & Co.

Marriott

Mastercard

Microsoft

Nike

Performix House

Pharrell Williams

Sam Adams

Target

TGI Fridays

Tripadvisor

Ulta Beauty

Verizon

Westfield

Xbox

Identity

Branding

Design Systems

Strategy

Naming

Print

Digital

Packaging

Illustration

Campaign

Mother Design

Freelance

2016-present


Elephant

Freelance

2020-Present


R/GA New York

Freelance

2017-2018


McCann NYC

Freelance

2016-Present


Johannes Leonardo

Freelance

2014-2017


Createthe Group

Freelance

2012-2013


KBS New York

ACD Art Director

2011-2012

Adidas Originals

Barker Black

BMW Motorworks

Bodily

Coca-Cola

Delano Hotel

Doodad

Facebook

Harman/Kardon

Instagram

Jay-Z

Jose Cuervo

Maker & Co.

Marriott

Mastercard

Microsoft

Nike

Performix House

Pharrell Williams

Sam Adams

Target

TGI Fridays

Tripadvisor

Ulta Beauty

Verizon

Westfield

Xbox