Westfield World Trade Center
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Located within the iconic Oculus, Westfield WTC is the largest shopping destination in
lower Manhattan. For its opening, we created a 'World of Westfield’ visual language that
extended into a breadth of expressions and media, including monumental on-premise activations.
Designed at Mother Design with Michael Ian Kaye, Jason Miller, Brian Okarski, and Victoria
Herrera.
Working with illustrator Ben Wiseman we created a vibrant and playful visual language that could scale and extend throughout the Oculus.
The tagline, 'The New New Place' to shop, eat, drink, & play was used to direct and focus our message throughout the space.
Experience
Identity
Branding
Design Systems
Strategy
Naming
Digital
Packaging
Illustration
Campaign
History
Mother Design
Freelance
2016-present
Elephant
Freelance
2020-Present
R/GA New York
Freelance
2017-2018
McCann NYC
Freelance
2016-Present
Johannes Leonardo
Freelance
2014-2017
Createthe Group
Freelance
2012-2013
KBS New York
ACD Art Director
2011-2012
Clients
Adidas Originals
Barker Black
BMW Motorworks
Bodily
Coca-Cola
Delano Hotel
Doodad
Harman/Kardon
Jay-Z
Jose Cuervo
Maker & Co.
Marriott
Mastercard
Microsoft
Nike
Performix House
Pharrell Williams
Sam Adams
Target
TGI Fridays
Tripadvisor
Ulta Beauty
Verizon
Westfield
Xbox
Identity
Branding
Design Systems
Strategy
Naming
Digital
Packaging
Illustration
Campaign
Freelance
2016-present
Elephant
Freelance
2020-Present
R/GA New York
Freelance
2017-2018
McCann NYC
Freelance
2016-Present
Johannes Leonardo
Freelance
2014-2017
Createthe Group
Freelance
2012-2013
KBS New York
ACD Art Director
2011-2012
Adidas Originals
Barker Black
BMW Motorworks
Bodily
Coca-Cola
Delano Hotel
Doodad
Harman/Kardon
Jay-Z
Jose Cuervo
Maker & Co.
Marriott
Mastercard
Microsoft
Nike
Performix House
Pharrell Williams
Sam Adams
Target
TGI Fridays
Tripadvisor
Ulta Beauty
Verizon
Westfield
Xbox